On December 3, 2024, an off-site lecture was held at the soft drink manufacturing company ,,Coca-Cola Bottlers Georgia“ at the initiative of Mr. Zurab Muskudiani and Ms. Natia Zhozhuashvili, Heads of the Bachelor and Master’s programs of Business Administration at the Georgian International University GIU.

Students of the Bachelor (II, III and IV year) and Master’s programs of Business Administration at GIU participated in the activity. The off-site lecture was held within the framework of the ,,Strategic Management“, ,,Human Resources Management“ and ,,Strategic Corporate Social Responsibility“ study courses. The students explored the company and the production process.

The second part of the meeting envisaged a seminar, within the framework of which students found out about the company’s management, marketing policy and strategic corporate responsibility. At the end of the seminar, a discussion was held on interesting and thematic issues for students. Many thanks to each employee of the company for the warm welcome, interesting off-site lecture and seminar.

Events of this nature contribute to the establishment and strengthening of relations between students, employers and specialists in the field. Future joint events as well as various activities for deepening and development of cooperation were planned.