On November 20, 2024, a workshop named ,,Psycho-social factors of product advertising" at the Georgian International University GIU was hld.

The workshop was led by Ms. Nina Kitoshvili - PhD of Applied Social Psychology; Associate Professor at GIU.

Within the framework of the practical workshop, Ms. Nina Kitoshvili talked about the following issues:

• What does psychology study;
• Advertising in the 20th and 21st centuries;
• types of advertising and the art of advertising;
• How advertising works: what people need;
• What makes you decide to buy them?
• Which method of influence will be more effective and what mental methods are needed for it;
• what strategy should be chosen;
• Consideration of the cultural component.

At the end of the meeting, Ms. Nina Kitoshvili answered the students’ questions.